Launching a Startup? 3 SEO Strategies You Should Know

You’ve come up with the great idea, you have funding, and you’re ready to make your dream a reality. The next step is to get the word out, and obviously, that will involve a website. But in order to spread the news of your fledgling company, people will need to be able to easily find your website. In order to do that, you need to make sure you have the right best practices in place so your website appears on search engines when users search for your ideal queries. Here are 3 search engine optimization (SEO) strategies to help make that happen and ensure your new website hits the ground running.


  
Create Massive Value Posts (MVPs)

Not all articles are created equal, and it’s important that you spend time creating content that serves a real purpose for your website, and that content has to be continually produced. You should use relevant keywords in your post, and make sure that the article remains focused on those high-volume, applicable keywords. Using media like photos and videos to drive home your point is important, too. Of course, make sure all your content is well written, error-free, and is in-depth enough to properly communicate your message.

The point is to make it as simple to follow and as informative as possible so your readers and users get the best experience they can, which will make them want to come back. Additionally, producing reliable and high-quality content will ensure your website becomes an authority in your space and other websites or visitors will begin to rely on your site for information and news.

Content Marketing

This is one of the most effective SEO strategies, because it can make your website more credible and legitimate in the eyes of Google. Obviously, it’s all about your content, and that could involve slowly building it up on your website. Promote your own content within your site by linking back to other relevant posts you’ve written in the past.

If you can get other sites to link to your content, even better, and sharing your content across social media will up its SEO, too. An important part of this is, of course, having really great and informative content that other websites or users will want to link to or reference. Keep this in mind when creating your content. 
Organic Link Building

As the name would suggest, this strategy isn’t totally something you can plan – it has to happen organically. But, there are things you can do to help make these links happen and increase your SEO. Posting meaningful comments on other websites and blogs with links back to your site is a great way to do this.
Try to keep this kind of activity limited to sites within your industry, because that is what will keep you looking legitimate for Google. You can even set up a system to track the comments you’re posting, and see what makes the traffic roll in.
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